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4 things to grow your business in 2023.

These are the 4 key focus areas for your business to grow in 2023

With so many moving parts to effective modern marketing campaigns, it can be confusing to know which are the most important ones. Not all of them will even be relevant to your business, but unless you’re an expert it can feel like you have to use all the channels, all the technology, emails, blogs, pixel tracking, funnels, landing pages… the list goes on.

Couple that with the pressure of running a business, and for most small business owners it’s just completely overwhelming.

Fortunately, you don’t have to do EVERYTHING. In this blog, we’ll break it down to the 4 most important things for you to focus on in 2023.

 

  1. First Party Data. This is a fancy name for the information people happily give you. Name, email address, and phone number are the most common bits of info we like to collect. Forms, quizzes, and surveys can be used to compile this and way more data-rich information about your prospective customers such as their values, fears, and frustrations, their business if you’re a B2B, and their goals and desires.  Having this knowledge allows you to create offers that genuinely help people and allows you to communicate with them directly, and not rely on paid ads all the time. This is how you generate more sales without a massive increase in your marketing budget.

 

 

  1. Brand Values. Consumers are way more educated than at any other time in history. The internet allows us to compare suppliers and prices of just about any product or service anywhere in the world. And there is almost certainly someone who does what you do, better, faster, and cheaper so you can’t compete on your product or service alone. More than ever people want to feel aligned with the values of the companies they buy from. So you need to establish your brand values, communicate them in everything you do and really live those values.

 

Marketing Guru Simon Sinek famously said ‘People don’t buy what you do, they buy why you do it.’

 

We found a great article by Shopify where you can learn more about Brand Values.

 

 

  1. Client Retention. OK, this one seems obvious but too many businesses forget about it. You can‘t grow your business if you’re constantly bringing on new clients just to replace the ones who leave, or who don’t refer a friend, relative, or colleague. Not every business has consistent Monthly Recurring Revenue. Take a conveyancer for example. How often do you think they find someone who buys and sells a property every month? Yep, rare as hen teeth. But if their customers have a fantastic experience, they’re more likely to refer people they know. Add that to their marketing, and that’s where growth comes from.

 

To increase your client retention make sure you are regularly checking on what’s important to your customers, and make sure you’re giving it to them. Speak to them, do surveys, go and see them if that’s appropriate. Communication is the key to client retention so make it a priority in your business.

 

 

  1. Build Communities. More and more, we’re seeing real sales growth come from within existing communities and fewer sales come on the first contact with a business. The good ole’ days of chucking up an ad and sales flooding in are GONE.

 

 

People who have been following a brand’s social media profiles will reach a point where they have the confidence to try that brand’s product. Someone who has been on a company’s email list for 3, 6, or even 12 months will decide they need a new supplier for their business and they’ll reach out to that company because they have been getting value from their emails. A homeowner will finally be ready to invest $60k in a new kitchen and they’ll contact the renovator who’s been emailing them every week and popping up in their feed with great tips because now they really believe that renovator is a market leader.

 

These communities are not hard to build if you’re determined. Use social media ads to get people onto your list by offering a free download, webinar, survey, or maybe even a 5-day challenge. (See point 1 about first-party data.) Then use email and SMS to nurture your leads by regularly delivering value-based content along with intermittent offers and opportunities to connect with you directly.

It’s not rocket science, but it takes guts and determination. You can’t just do this for a few weeks and then give up, you have to stick at it. If it was easy, everyone would run a business and make millions, and they don’t.

 

But they could if they were willing to ruthlessly implement this strategy.

 

If you’d like our amazeballs team to help develop and implement a plan like this for you, reach out for a chat, we’d love to help.