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6 Step Marketing Plan

Step 1 – Set some goals. These can be whatever is important to your business at this time. For example…

  • Increase Brand Awareness
  • Acquire New Customers
  • Build A Marketing List

 

Step 2 – Define your target audience. This is called creating a client avatar. Be REALLY specific here because it will form the basis of all your messaging, advertising and communications. Include things like.

  • Age 
  • Gender
  • Psychograpics (habits, hobbies, values)
  • Pain Points
  • Lifetime Customer Value

 

Step 3 – Choose the best marketing channels based on where your avatar is most likely to consume their media.

  • Which Social Media Platforms Do They Use?
  • Do they listen the radio or read magazines?
  • Is outdoor media appropriate?

 

Step 4 – Create some engaging content. Again, this is based on your client avatar. How are they most likely to engage with you?

  • Blog Posts
  • Status Updates
  • Paid Advertising Content

 

Step 5 – Launch a campaign. This is where you actively start getting your message out in front of your target audience. Make sure you include the following.

  • A clearly defined budget. (Yes, you need to allocate money for advertising and marketing support).
  • An absolutely irresistible offer for people to try you for the first time.
  • A strategy to test and validate your audiences, your offer and your ad copy.
  • A plan to cultivate your new customers, or inquiries, into long term advocates for your brand.

 

Step 6 – Constant review. Once you have done all this, you’ll have a functional sales funnel but you’ll need to monitor it to ensure it continues to deliver value. You should measure metrics like

  • Cost per client acquisition.
  • Return on ad spend (ROAS).
  • Conversion rate.
  • Average order value.

 

There are no guarantees with advertising and marketing but of you’e following a simple plan like this one, you’ll maximise your chances of getting a great return.

 

 

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