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How blogging can help your SEO

A complete marketing plan needs to include an SEO strategy, but that’s really complicated, right? Well, not entirely… 

 

Are you looking to boost your website’s search engine optimization (SEO) HINT: If you’re not, you should be!  One highly effective and very simple strategy is to regularly post fresh blog content. Sure there are more complex ways to improve SEO, like generating backlinks, inserting keywords, and making sure your photos all have the right meta descriptions, but if you’re after something quick and effective you can do yourself, this is it! 

 

Gone are the days when simply stuffing keywords into your website was enough to rank high on search engine results pages (SERPs).

Today, search engines like Google prioritize high-quality, relevant, and fresh content. Regularly posting new blogs on your website can make a big difference to your SEO in several ways. 

  • Increased Organic Traffic: Fresh blog content attracts search engine bots to crawl your website more frequently, leading to improved indexation. When you publish new blogs consistently, search engines are more likely to recognize your website as an authoritative source of information. As a result, your website’s organic visibility can increase, leading to higher organic traffic. Each new blog post creates an opportunity to target new keywords and capture new search queries, which can drive more organic traffic to your website.

 

  • Higher Engagement: Engaging blog content that is informative, relevant, and up-to-date can help attract and retain readers. When visitors find value in your blog posts, they are more likely to stay on your website longer, explore other pages, and engage with your content, such as leaving comments or sharing your blog posts on social media. These user engagement signals are important for SEO, as they indicate to search engines that your website provides valuable content and is worthy of ranking higher in search results.

 

  • Improved Backlink Opportunities: High-quality blog content also serves as a valuable resource for other websites and bloggers, who may link to your content as a reference or source of information. Backlinks from reputable websites can greatly impact your website’s authority and credibility, which are important ranking factors for SEO. When you consistently publish fresh blog content that provides value to readers, it increases the likelihood of other websites linking to your content, leading to improved backlink opportunities and potentially higher rankings in search results.

 

  • Enhanced Social Media Presence: Fresh blog content can also help improve your social media presence. When you regularly share your new blog posts on your social media profiles, it provides your followers with fresh and relevant content to engage with and share with their own networks. This can increase the visibility of your content and attract more traffic to your website. Social media engagement and shares can also lead to increased visibility and potential backlinks from other websites, further boosting your SEO efforts.

 

  • Long-term Value: One of the greatest benefits of posting fresh blog content regularly is the long-term value it provides. Unlike other types of content, such as social media posts or paid advertisements, blog posts have a longer lifespan and can continue to drive traffic to your website for months or even years after they are published. This is because blogs are typically indexed by search engines and can appear in search results for relevant queries over time. The more high-quality blog content you have on your website, the more opportunities you have to rank for different keywords and attract organic traffic, leading to a sustained SEO impact. 

So you can see how posting fresh blog content regularly on your website can greatly improve your SEO. It leads to increased organic traffic, higher engagement, improved backlink opportunities, enhanced social media presence, and long-term value.  

The key is, your content needs to be valuable. It needs to help solve a problem or achieve a goal for your audience. Focus less on jamming in all the keywords, and more on giving genuine, useful and helpful information. The longer people spend on your website, and the more often they visit, the better your SEO ranking will be. And the more useful your info is, the more frequently they’ll visit and the longer they’ll stay. Simple.  

If you’re looking for help with your blogging or other marketing, reach out to us for a chat, or submit an inquiry at https://orbitmarketing.au/90daygrowthblueprint