90% of inquiries that come from your advertising will most likely NOT buy from you on the first contact.
Just let that number sink in for a minute. That means the 1 person in every 10 who DOES buy from you has to cover all your marketing costs AND generate profit.
Imagine if you could increase that, even by just one more person. You’d double the return on your advertising. Now imagine tripling or even quadrupling that!
It’s actually not that hard. The sad truth is we put so much effort (and money!) into getting more inquiries we forget about the ones we’ve already got. And those 9 people out of every 10 who DIDN’T buy from you? In most cases they didn’t buy from your competitor either. They just didn’t buy at all!
So what’s the answer? They said no, right?
Sure, they said now right now, they didn’t say no ever! Maybe the time wasn’t right. Maybe they got distracted by a more immediate problem. Maybe their pain just wasn’t bad enough to act at that moment.
If you don’t stay in contact they’ll simply assume you’re not interested and when they are ready, guess what, they’ll buy from someone else.
The answer is to make sure you’re nurturing those people. Stay in touch via email and SMS. Yep, old school channels that are CRUSHING it with massive return on investment. But you have to do it right.
Offer massive value, don’t always be making a sales pitch. Give people useful tips that help solve a problem. Offer downloads they can use to make their day a bit easier. This gives them an insight to how much better things would be when they’re working with you. Then every so often (we recommend one email or SMS out of 4 or 5) should be an offer.
If you start implementing this religiously the only thing that can happen is an increase in your conversion rates, an increase in your sales and an increase in your profits.
Not sure where to start? Or how to make sure your email and SMS marketing is hitting the mark? Ask us for a free 30 minute strategy session to see what you could be doing better.
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