Sounds too good to be true, right? But it’s not. So what is this one mysterious thing.! Be patient, I’ll tell you and spell out the exact process but first, why is this so important?
On average, 10% of people will buy from you the first time they visit your website. That’s if you have a good website that converts. If you don’t, the numbers can be even lower. That means for every 100 of people who visit your website, 90 of them will leave without doing business with you. So, how do you fix this! Simple. Nurture your leads.
What do I mean by this? For starters, you could make your first contact less intimidating or demanding. So rather than asking for a sale first off, you could offer a downloadable resource in return for an email address. Checklists, cheat sheets, processes and swipe files all make great downloads. As an example we have a step by step process for setting up a Facebook ad campaign that tests and validates your audience, copy, creative and offers. We offer it as a downloadable resource.
Once someone downloads your content, add them to a value based email sequence. We suggest something like this…
Email 1 – within the first 24 hours. A thank you for downloading the guide/process/ebook etc. Also a useful tip for how to use the resource properly and a heads-up there will be more useful content coming. Then a call to action of some kind such as Join our Facebook Group, or follow our Instagram.
Email 2 – another 24 hours later. Ask how they’re going with the download, and send something else. ‘We thought that since you were interested in blah blah blah, you’d really like this’. Make it something related to the first download. Again it could be an infographic, cheat sheet, swipe file etc.
Email 3. Day 4 after download. This time send an article. It could be a link to an article on your website (like this one) or to a useful blog you found somewhere else. Again its something that’s relevant to the topic and is going to add value to your audience.
So far what you’ve done is build credibility with your audience. You’ve shown a willingness and an ability to help solve their problems and created a stack of goodwill. ‘Woohoo for me’ I hear you shout. ‘Goodwill doesn’t pay my bills’ Correct. So now is the time to covert some of these leads into customers.
Email 4. Day 5 after the download. Send your prospect a KILLER offer. Don’t discount your core product, make it something smaller and stand alone. If you’re unsure about how to develop a great offer, check out our blog on creating offers that sell HERE
From here, simply rinse and repeat. Continue leading with great value and then making killer offers. There is NO ad spend required in addition to your usual campaign and you could easily quadruple your return on investment.
OK, now go set you your MailChimp, GetResponse, ActiveCampaign or some other email marketing account and create a sequence of your own. Add your current client database and start growing your list with an ad that leads to the useful resource we talked about at the start.