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Better advertising results with a custom marketing strategy.

 

If you’re not getting the sales results you want, it could be as simple as reviewing, or creating, your marketing strategy. And while that might seem scary, it’s nowhere near as bad as it sounds and, over the next couple of weeks, we’re going to show you the exact process we use to create customized strategies for our clients including goal setting, choosing the right sales funnel, creating an advertising plan and a plan for converting those leads into sales.  

 

But first, why do you even need a strategy?

I mean, don’t you just run an ad in the paper, or do a post on your social media? 

Not anymore. That might have worked once, but for anyone who’s been around for a while, you’ll know that what worked 5 years ago, or even 2 years ago, doesn’t work now. Consumers are way savvier than at any time in history. We’re headed into a global recession and people are far more risk-averse, and reluctant to make hasty decisions.  

 

There’s a saying ‘If you do what you’ve always done, you’ll get what you’ve always gotten’ Sadly that’s not true when it comes to good marketing. If you do what you’ve always done that’s always gotten you results, the odds are it’s not going to get you results for much longer. It may have even stopped working already. 

 

So if you can’t rely on what’s always worked in the past, then what’s the answer?

If you want to stay competitive, it’s essential that your business has a custom-tailored strategy. Forget the dream of just copying and pasting someone else’s success – there is no magic template solution despite what some online marketing gurus will tell you! 

Here’s the thing, your business is not like anyone else’s business. I don’t care what you sell, how you sell it, or how many other people are doing what you do, your business is unique and there are no cut-and-paste quick fixes.  And here’s why… 

  • No one has your unique set of values 
  • No one has the same team you have 
  • No one has the exact same offer as you 
  • No one has the same skill set (or insecurities) as you 
  • No one has the same goals as you 
  • No one has the same customers as you 
  • No one has the same life experiences as you 

 

All these combine to make your business unique. Someone who is super confident, speaks well, has charm, and charisma, and feels good in front of a camera, can pull off a webinar, or go live on their socials as part of their strategy. But not everyone can do that. If you have a quieter, more low-key personality, it doesn’t mean you can’t succeed, it just means a webinar funnel or live engagement strategy won’t work for you, even though it may work for someone else selling the exact same product or service as you. A coach targeting time-poor business people can’t effectively use a 5-day challenge because people just won’t show up and do the work, they don’t have the time, even though another coach may have had awesome success because their target audience was stay-at-home mums with loads of spare time.  

A business with a big team can have a complex marketing strategy with lots of moving parts because they have people to manage it all. If it’s just you, or if your team aren’t marketers, that won’t work because you’ll spend all your time on marketing and not enough time looking after your customers. You’ll waste a ton of money and you still won’t get the results you want, so you’ll need something much simpler. 

See why you need a custom strategy?  

 

Often the biggest hurdle for business owners in creating a strategy for their marketing is simply knowing where to start.  

Your marketing strategy is essentially a road map to get you where you want to go. This means before you can create your plan, you need to know where you want to go. And that means setting goals. Some tips for setting goals are… 

  1. Be realistic, but optimistic 
  2. Set clear timelines and desired outcomes 
  3. Have long and short-term objectives  

A few examples might be… 

  1. Increase sales by $10k per month over the next 90 days 
  2. Add 200 people to my email list in the next 2 months 
  3. Get 5 new clients for our premium product or service by the end of the year 

 

So you can see you should have short-term goals and a longer-term focus. Adding 200 people to your marketing list might not generate an immediate dollar return, but it will help set you up for more sustainable sales in the long term. Increasing sales by $10k a month will show you an immediate return. It’s important to have both kinds of goals in your strategy.  Think about the short and long-term goals for your business overall, and make sure your marketing goals align with them. For example, do you have a goal of hiring more staff? Or creating more time for yourself. Maybe you have plans to launch new products or open another location. Your marketing goals should be formulated to help achieve these broader business objectives. 

Next time we’ll look at how to choose the right type of sales funnel for your business, your skills, and your product or service. If you’d prefer to listen to this series, we’ll be covering a lot of the same info on our free podcast, The Marketing Mashup. Listen and subscribe HERE.  

If you’d prefer to save time, and get results faster, you can hand your marketing over to our team of highly experienced marketing professionals. Check out our results and apply to work with us HERE