Case Study — Childcare & Early Learning

From 5–6 Tour Bookings a Month to 25: How The Infants' Home Grew Enquiries With a Multi-Channel Campaign

The Infants' Home, an early childhood education centre, was receiving around 5–6 tour bookings a month before working with Orbit Marketing. After launching a three-phase campaign across Meta and Google Ads, that grew to 25 tour bookings a month — a 4–5X increase.

5–6	25	4–5X
Bookings/mo Before	Bookings/mo After	Increase

The Infants' Home: monthly tour booking results before and after the campaign.

The Strategy

Orbit built a multi-channel campaign designed to make The Infants' Home more visible, more trusted, and easier to enquire with — using three core advertising streams, each with a specific job to do.

Meta Visibility Ads — Making Them Known Locally

Facebook and Instagram ads built awareness and familiarity with local families, warming the audience before asking for any action. Most parents don't choose a childcare centre the first time they see an ad — visibility creates the conditions for that later decision.
Meta Lead Form Ads — Reducing Friction

Native lead forms let busy parents express interest directly inside Facebook or Instagram, without clicking through to a website. For a parent scrolling between dinner and bath time, removing that friction mattered.
Google Ads — Capturing High-Intent Parents

Conversion-focused Google Ads sent parents who were already searching straight to the tour booking page — a direct path from search to booking, with no dead ends.

The Results

Before the campaign, The Infants' Home was receiving around 5–6 tour bookings per month. After implementing the campaign, that increased to 25 tour bookings per month — roughly a 4–5X increase in monthly tour bookings.

In childcare, that's not just a bigger number on a report. It's more families walking through the door, more conversations with parents, and more enrolment potential.

What Made It Work

A plan, not just ads

Each channel had a role: Meta visibility ads built awareness, Meta lead forms captured interest, Google Ads captured intent, and the booking page converted demand into action.

Matching the channel to the parent's mindset

Not every parent was at the same stage. Meta kept the centre visible and familiar; Google captured parents already searching — meeting families wherever they were in the decision journey.

Making the next step simple

Meta lead forms and direct Google traffic to the booking page reduced the number of steps between interest and action.

Focusing on the outcome that mattered

The goal was never cheaper clicks or more reach — it was more tour bookings. That clarity shaped the strategy, copy, targeting and optimisation.

testimonial

We've been working with Simon and his team from Orbit Marketing for the last 6 months. They genuinely care about the outcomes we have set out to achieve and have taken the time to understand our goals. They have been very collaborative and candid in their approach which is the recipe we needed to prove ROI in a short time frame. We are seeing an increased number of leads coming through and our ongoing check-in helps keep what's working and adjust the approach. I highly recommend their services.

Akhil Rodrigues
Digital and Engagement Manager

Frequently Asked Questions

How many tour bookings did The Infants' Home get before and after the campaign?

Before the campaign, The Infants' Home received around 5–6 tour bookings a month. After the campaign, that increased to 25 tour bookings a month — roughly a 4–5X increase.

What advertising channels did Orbit Marketing use?

Three core channels: Meta visibility ads on Facebook and Instagram, Meta lead form ads, and conversion-focused Google Ads sending high-intent searchers to the tour booking page.

Why did the campaign use three separate phases instead of one?

Parents choosing a childcare centre move through a decision journey. Visibility ads built awareness and trust first, lead forms made enquiring easy, and Google Ads captured parents already searching and ready to book.

Is this approach relevant outside childcare?

The framework applies to any business where the decision is personal and trust-driven rather than transactional — but this specific case study is about early childhood education and family services.

The Takeaway

The Infants' Home didn't need random marketing activity — they needed a system: becoming more visible to the right families, building trust before the enquiry, and making it easy for parents to take the next step. The result: from 5–6 tour bookings a month to 25.

The Infants' Home